At Infinite Leads Solutions, we utilize the Data Enrichment Method (DEM) to enhance simple data tables and extrapolate valuable insights, creating richer datasets.
We employ advanced sales intelligence techniques to gather authentic data, enabling our clients to build comprehensive and detailed company or business profiles. Our enrichment strategies include Appending Data, Segmentation, Derived Attributes, Manipulation, Entity Extraction, and Categorization.
Appending Data Technique: At Infinite Leads Solutions, we use this method to create a more holistic and accurate dataset. We extract data from your CRM, marketing platforms, and financial systems to deliver a complete and insightful view of your customers.
Data Segmentation: We provide segmentation based on:
- Demographic Segmentation: Gender, age, occupation, etc.
- Geographic Segmentation: Country, state, city, or town.
- Technographic Segmentation: Preferred technologies.
- Psychographic Segmentation: Personal values, attitudes, etc.
- Behavioral Segmentation: Consumption habits, browsing history, etc.
Derived Attributes: We source data from external platforms to enhance fields such as:
- Counter fields
- Date-time conversions
- Time-between metrics
- Dimensional counts
- Higher-order classifications
Data Manipulation Process: This process improves data quality by refining previously measured values, addressing instances where dataset values appear zero for specific metrics.
Entity Extraction: We identify and extract entities such as people, places, and concepts, along with numerical expressions like dates, times, and currency, to enrich your data.
Data Categorization: For enhanced clarity, reproducibility, and completeness, Infinite Leads Solutions categorizes data through advanced analytics, providing a deeper understanding of your dataset.
